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Field trip with my Chinese students and colleagues
by Admin User - Sunday, 25 February 2024, 10:31 AM
 

Rayong, 2023 


 
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International Conference
by Admin User - Sunday, 25 February 2024, 10:30 AM
 

Participated in International Conference ACE-2023 in Istanbul, 23 November 2023  


 
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Workload 2022-2023
by Admin User - Wednesday, 22 February 2023, 7:15 PM
 

Workload - October 2022-April 2023

 

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Available courses

Accounting principles and concepts, accounting for inventory and account receivables, preparing financial statements; balance sheet, profit and loss, and cash flow statement, financial ratio analysis, and costing concepts.

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key research and self study terminologies and modern study techniques and methods.
  2. Demonstrate the understanding of the process of independent studying in the fields of International business.
  3. Demonstrate the understanding of process of preparation for research.
  4. Know how to get required data and how to work with data within a frame of research and independent study.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Demonstrate an ability to present results, findings and conclusions of own research

The course develops background for understanding and reading tourist companies’ financial reports and for assessing company’s financial position and making managerial decisions. The course covers basic concepts of modern financial reporting, essentials in international standard of financial and managerial accounting. It provides basic knowledge in preparing, processing and interpreting the data about business transactions for different types of external as well as internal investors, management and other accounting information users. The course is based on lectures, seminars, case studies and self-study.

Features of modern customer behavior,  customer typology, motivation, customer decision-making process,  research in corporate and global marketing, corporative strategies, personal business skills 

Features of online customer behavior, online customer typology, online customer motivation, online customer decision-making process, use of online customer behavior research in corporate and global marketing

The study of the manner of exploitation of the earth’s resources and the limits set by physical environment is the proper scope of Economic Geography. It ‘deals with the produc­tive occupations and attempts to explain why certain regions are outstanding in the produc­tion and exportation of various articles and why others are significant in the importation and utilization of these things’.

In this study of interdependence of production, emphasis should be given upon the de­gree of human initiative and the nature of physical forces enacting to shape certain life-patterns. They should be studied not in isolation but as a comprehensive system of interaction between man and Nature.

However, it is not content only with the analysis of the present pattern of productive occupations, it also studies their dynamics, for global resources change not only in response to increasing knowledge, improved skills and techniques, but also, perhaps more importantly, in relation to changing socio-political objectives. Thus, Economic Geography is a much-embracing subject.

It not only aims at the understanding of different natural phenom­ena but also takes cognizance of racial traits and customs, advantages of an early start, avail­ability of capital and labour, accumulated technical knowledge and skilled management, sta­bility of governments, government aids or hindrances in the form of tariffs, subsidies or ur­banization schemes and so on.

The main objective of Economic Geography is, as expounded, to examine man’s eco­nomic achievement in terms of production and consumption in the light of his environment. To assess the relative importance of the study of this branch of geography, we have to evaluate the purposes that it serves.

Economic Geography, fundamentally, maintains a very close rela­tion with man’s economic welfare as other social sciences do; but the approach is radically different. Through various stages of interpretation and analysis it, in the final stage, attempts to point out the potential for development of a region, occupied by a certain group of people.

Disparity in the state of economic well-being and level of production is a common phenom­enon. In order to eliminate such disparity, mobilization of resources is imperative. A careful study of the situation has to be undertaken before any move is initiated to mobilize resources to resolve problems. Economic Geography accomplishes this job.

Stages of past growth or heritage plays a very decisive role in shaping the present destiny of man. It is, therefore, important to note that the factor of heritage, be it natural or cultural or human, should not be overlooked since any enforced evolution or imposition of culture may bring disastrous results.

Russian is not only the native language of more than 200 mln people from Russia and formed Soviet Union (seventh in the world by its popularity), is not only the language of most famous poets, authors, composers (about 25% of world literature heritage is wrote in Russian), but this is a language of 1 mln tourists, who visit Thailand every year. Speaking Russian students can not only get a good job abilities but easy communicate in Russia, Ukraine, Belarus, Kazakhstan, Moldova, Armenia, Azerbaijan, Uzbekistan. Big share of Russian-speakers now is in USA, Israel, Germany,  Baltic countries, Poland, Hungary, Turkey, China, Japan, Vietnam, Egypt. 

Long-term and systematically learning Russian gives to students a great opportunity to get good and high-payment job in tourism and hospitality industries of Thailand. Learning Russian students will get main information about Russian culture, traditions, way of living; these will increase their skills and communicative abilities with Russian tourists.     

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key seminar terminologies and modern management techniques.
  2. Demonstrate the understanding of the process of seminar.
  3. Demonstrate the understanding of the role of the master of ceremony.
  4. Know how to create various effective advertisements for seminar.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Know the communication process between guest speakers and audience.

The purpose and objectives of the discipline

One of the modern and steadily developing business sectors is the hospitality industry. The discipline " International Hospitality Management  " is one of the basic special disciplines in the process of training students for the service and hospitality industry. The content of the discipline includes topics that define the foundations of the accommodation and catering industry.

 

Teaching this discipline has the following tasks:

• to give a detailed understanding of the essence and structure of the hospitality industry;

• to acquaint with the historical stages of the formation of the global hospitality industry;

• consider the development trends of the global and domestic hospitality industry;

• consider the legal and regulatory framework for the regulation of the international hospitality industry;

• analyze the features of enterprise management in the hospitality industry;

• pay attention to the processes of promoting services in the hospitality industry;

• to teach students to use the obtained theoretical knowledge in practice and in the process of conducting training sessions.

Russian is not only the native language of more than 200 mln people from Russia and formed Soviet Union (seventh in the world by its popularity), is not only the language of most famous poets, authors, composers (about 25% of world literature heritage is wrote in Russian), but this is a language of 1 mln tourists, who visit Thailand every year. Speaking Russian students can not only get a good job abilities but easy communicate in Russia, Ukraine, Belarus, Kazakhstan, Moldova, Armenia, Azerbaijan, Uzbekistan. Big share of Russian-speakers now is in USA, Israel, Germany,  Baltic countries, Poland, Hungary, Turkey, China, Japan, Vietnam, Egypt. 

Long-term and systematically learning Russian gives to students a great opportunity to get good and high-payment job in tourism and hospitality industries of Thailand. Learning Russian students will get main information about Russian culture, traditions, way of living; these will increase their skills and communicative abilities with Russian tourists.     

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and intercultural diversity management. This has led to an increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customers. Intercultural communication and management is an interdisciplinary human resources field concerned with facilitating communication, management and effective interaction of personnel and customers across borders.

Many companies have made massive losses through the mismanagement of international projects. Such losses are even clearer when one considers that statistically over three quarters of international acquisitions and alliances fail due to cultural differences. While intercultural management is a "soft" issue difficult to quantify financially, given the potential losses that have been made in the past, it is immensely important for companies to consider cultural issues properly when dealing in any major international venture, alliance or other cross-border project.

Rationale

This course has a practical element, in which students plan and execute a live event. In order to prepare students for this live events scenario, it is important to bring in many of the key principles and concepts of events management in order to inform their choices and justify the decisions they are making in the 'real' world.

This course focuses on the planning stages of a live event, combining concepts and practical elements to inform operations processes. Post-event activities, such as collation of feedback, evaluation and consideration of legacy are also examined, as this is an important aspect of events management and should be included in any planning and operations module. The module is usually considered a level above the introductory stages in the educational process.

 

Objectives:

On successful completion of the module the student will be able to:

-       Demonstrate a knowledge of the issues and impacts of funding mechanisms, financial resources, budgeting and its application to events management;

-       Apply a knowledge of marketing and infrastructural requirements to an event;

-       Identify the appropriate legislation and regulations pertaining to the event industry, especially with regard to risk, health & safety, and its impact upon events management;

-       Implement events management principles in a practical scenario and show competence in the techniques employed;

-       Reflect upon their ability to operate in an individual and team based environment;

-       Evaluate individual and team performance in running the event;

-       Collect and evaluate customer feedback in informing event success and any local legacies.

Accounting principles and concepts, accounting for inventory and account receivables, preparing financial statements; balance sheet, profit and loss, and cash flow statement, financial ratio analysis, and costing concepts.

Rationale

Taxation including accounting procedures dealing with taxation in compliance with the Revenue Code of Thailand, the present Thai system and methods of tax assessment and collection as well tax computation for individuals and different business set-ups. Tax measures in other countries: capital gains taxes, investment tax credits and Value added tax (VAT).

Objectives:

On completion course, students will be able to:

  1. differentiate all kinds of taxes, understand the system of taxes of Thailand, it’s basic rules, terms and conditions;
  2. know about every tax in the modern economical system of Thailand;
  3. know about legislative base of Thailand’s taxation (tax base, tax payers, terms, duties, punishments, preferences);
  4. be familiar with the main tax regimes in the world;
  5.  be familiar with Thailand’s national strategy in the area of taxation, about the roles of Thai Ministry of Finance and International Organization in Thailand’s taxation system modernizing and development;
  6. know about the features of foreign companies and foreigners taxation in Thailand;
  7. conduct the study project,   use the knowledge in case-studying, the knowing of the features of taxation in the financial management.

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key research and self study terminologies and modern study techniques and methods.
  2. Demonstrate the understanding of the process of independent studying in the fields of International business.
  3. Demonstrate the understanding of process of preparation for research.
  4. Know how to get required data and how to work with data within a frame of research and independent study.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Demonstrate an ability to present results, findings and conclusions of own research

Many of us spend 8 to 14 hours a day with computer, working, resting, having fun, talking to friends and relatives, making purchases. According to the latest estimates, there are more than 40 million daily Internet users in Thailand, and 12-14 million Thais spend more than 8 hours a day on the networks! By the number of users, the Thai audience of Facebook is the second one after the English-language! Virtualization of life, virtual communication advantages stimulate business to follow the consumers, that is, to the on-line space, often developing fundamentally new technologies of communications, trade, payments, marketing. Course gives the definition of electronic marketing, Internet marketing as its most important part, the main challenges of marketing virtualization, the stages and prospects for the virtual space commercialization, the features of advertising campaign organizing in the Internet, telemarketing, and the monitoring of on-line marketing communications effectiveness.

The course purpose is to form students' theoretical and practical knowledge of various types of modern entrepreneurial activity in the Internet, mobile devices using in the field of electronic business; their familiarity to the basic Internet marketing technologies, possibilities of e-business tools using for small, medium and large businesses, the state and ordinary citizens; development of practical skills for the development and detailing of the stages of the commercial cycle, the evaluation of economic components for different types of activities at certain stages, the creation and use of E-Marketing systems.

 The objectives of the discipline:

- to form students' understanding of the Internet functioning, network services in the direction of "e-business";

- to develop skills for solving specific practical problems in the field of E-Business;

- to develop practical skills in using theoretical information for analyzing the activities of organizations in the Internet and developing recommendations for commercial activities of organizations;

- mastering of theoretical bases of organization and functioning of e-marketing communications;

- to understand  the advantages and disadvantages of existing solutions for the e-business enterprises creation;

- to study methods for e-marketing campaigns assessing.

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key research and self study terminologies and modern study techniques and methods.
  2. Demonstrate the understanding of the process of independent studying in the fields of International business.
  3. Demonstrate the understanding of process of preparation for research.
  4. Know how to get required data and how to work with data within a frame of research and independent study.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Demonstrate an ability to present results, findings and conclusions of own research

Rationale

 

 Organizational Behavior is a junior level management/general education diversity course. This course is required of all business majors. OB is the prerequisite for several of the management electives, including Human Resource Management, Interpersonal Relations, and Organizational Development.

 

Course description:

 

An analysis of human work behavior at the individual, interpersonal, team and organizational levels. Emphasis is on the development of interpersonal competencies to allow individuals to effectively work as managers or professionals in the rapidly changing, team-oriented, culturally diverse and technologically integrated global climate facing modern organizations. Includes topics such as personality and attitudes, perception and attribution, motivation, communication, work stress, group and team dynamics, leadership, decision making, quality, ethics, job and organization design, conflict management, organizational culture and politics, and organizational change. Varied classroom approaches include lectures, cases, team projects, presentations and other experiential training techniques.

 

Objectives:

 

Upon completion of this course, students will be able to complete the following key tasks:

1. To provide the student with a conceptual framework, based upon behavioral science research, for understanding human work behavior in the organizational setting.

2. To promote an awareness of, sensitivity to, and appreciation for the viewpoints of members of different sub-cultural groups within Thai society and across the globe, as they impact human behavior in the work setting.

3. To promote the development of the interpersonal competencies necessary for working effectively with members of the highly diverse Thai and global workforce, and thereby ensure the promotion of equity, opportunity, and justice for all members of the workforce.

4. To promote the development of responsible, professional behavior, both as an individual contributor and as a member of a team.

5. To heighten the student’s awareness of and planning for career alternatives in the future.

6. To promote the acceptance of personal as well as team responsibility for achievement. 

Preparation for International Business Cooperative education includes working integrated with learning in International Business areas; getting of real work experience; working in local or in international business environment, companies, private or government sectors in Thailand or South East Asia (or other countries) with completion of final report. 

The study of the manner of exploitation of the earth’s resources and the limits set by physical environment is the proper scope of Economic Geography. It ‘deals with the produc­tive occupations and attempts to explain why certain regions are outstanding in the produc­tion and exportation of various articles and why others are significant in the importation and utilization of these things’.

In this study of interdependence of production, emphasis should be given upon the de­gree of human initiative and the nature of physical forces enacting to shape certain life-patterns. They should be studied not in isolation but as a comprehensive system of interaction between man and Nature.

However, it is not content only with the analysis of the present pattern of productive occupations, it also studies their dynamics, for global resources change not only in response to increasing knowledge, improved skills and techniques, but also, perhaps more importantly, in relation to changing socio-political objectives. Thus, Economic Geography is a much-embracing subject.

It not only aims at the understanding of different natural phenom­ena but also takes cognizance of racial traits and customs, advantages of an early start, avail­ability of capital and labour, accumulated technical knowledge and skilled management, sta­bility of governments, government aids or hindrances in the form of tariffs, subsidies or ur­banization schemes and so on.

Accounting is the financial information system that provides relevant information to those who manage or use economic resources or engage in other economic activity. Principles of Accounts is a course of study that provides an introduction to the principles and techniques that accountants employ in measuring, processing, evaluating and communicating information about the financial performance and position of a business. This course in Principles of Accounts helps students to develop an understanding of a range of theoretical and practical techniques used in accounting. It helps to develop skills that should enable them to participate more effectively and responsibly in today’s business environment, to improve the management of personal financial activities, such as, budgeting, savings and investment. In addition, this course prepares students for post-secondary and professional studies in accounting.

Taxation including accounting procedures dealing with taxation in compliance with the Revenue Code of Thailand, the present Thai system and methods of tax assessment and collection as well tax computation for individuals and different business set-ups. Tax measures in other countries: capital gains taxes, investment tax credits and Value added tax (VAT).

 

Taxation is one of the most important conditions of Thailand’s economic system development, of its investment attractiveness development and increasing. Otherwise taxation is a very important part and tool of effective social policy, which impact on the quality of social living is great and in the same time, on local and international business activity and intensity.

This course is designed to give a solid base of the principles of taxation and the taxation practices applied to business and individuals. It deals with topics such as gross income, deduction and losses, property transactions and paying periods and methods. Students are introduced to tax laws, results of tax research and its applications in business. 

This course is geared toward students with a basic understanding of the issues involved in taxation, tax planning and tax decisions making. Learners will have an opportunity to think about the fundamentals of taxation, about the modern tax system of Thailand (in comparison with national tax systems of foreign countries and international unions). They will be able to transfer their knowledge of finance market to the context of taxation, of business and social regimes of the modern country.  

Topics include the features of modern taxes, the structure of Thai taxes, the proper taxes in Thailand, Thailand’s national strategy in taxation, taxation’s development in the global scales. The case studies, actively using in the learning, are based on Thailand’s laws and official documents and forms, using in Thailand.

The course develops background for understanding and reading tourist companies’ financial reports and for assessing company’s financial position and making managerial decisions. The course covers basic concepts of modern financial reporting, essentials in international standard of financial and managerial accounting. It provides basic knowledge in preparing, processing and interpreting the data about business transactions for different types of external as well as internal investors, management and other accounting information users. The course is based on lectures, seminars, case studies and self-study.

 

Course Objectives:

The course is focused on developing skills in preparing and analyzing tourist companies’ financial statements and data for decision-making purposes.

By the end of semester students are expected to be able to apply a set of accounting concepts to read annual financial report of tourist corporation and financial ratios to assess its position, are expected to apply managerial accounting analytical tools for internal control, pricing and developing different budgets for financial planning purposes as well as to get essential skills in capital budgeting techniques.

Accounting is the financial information system that provides relevant information to those who manage or use economic resources or engage in other economic activity. Principles of Accounts 2 is a course of study that provides an introduction to the principles and techniques that accountants employ in measuring, processing, evaluating and communicating information about the financial performance and position of a business.

This course in Principles of Accounts 2 helps students to develop an understanding of a range of theoretical and practical techniques used in accounting. It helps to develop skills that should enable them to participate more effectively and responsibly in today’s business environment, to improve the management of personal financial activities, such as, budgeting, savings and investment. In addition, this course prepares students for post-secondary and professional studies in accounting.

  1. Course description

The primary objective of this course is that of an integrating experience for the students. All areas of international business management curriculum will be brought to play on the problems encountered. The approach will be case study analysis.

 2.  Course Aims

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key seminar terminologies and modern management techniques.
  2. Demonstrate the understanding of the process of seminar.
  3. Demonstrate the understanding of the role of the master of ceremony.
  4. Know how to create various effective advertisements for seminar.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Know the communication process between guest speakers and audience.

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and intercultural diversity management. This has led to an increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customers. Intercultural communication and management is an interdisciplinary human resources field concerned with facilitating communication, management and effective interaction of personnel and customers across borders.

Many companies have made massive losses through the mismanagement of international projects. Such losses are even clearer when one considers that statistically over three quarters of international acquisitions and alliances fail due to cultural differences. While intercultural management is a "soft" issue difficult to quantify financially, given the potential losses that have been made in the past, it is immensely important for companies to consider cultural issues properly when dealing in any major international venture, alliance or other cross-border project.

Typically institutions should consider the services of intercultural management specialists (or business anthropologists) when:

-          Developing international markets

-          Considering investing in company premises or facilities in other location overseas

-          Dealing with customers in different parts of the world

-          Planning a global strategy

-          Developing international leadership

-          Merging or integrating with other companies across borders

-          Developing multi-cultural teams

-          Creating a global vision/mission for international integration

-          Implementing transnational management matrices

-          Dealing with cross-cultural conflict

-          Conducting major international negotiations

-          Implementing major cultural change

-          Implementing major Technology / Management Transfer projects

-          Managing international customer relation

-          Facilitating growth of new technology companies in global arena

 

On completion course, students will be able to:

  1. differentiate between cultural patterns and features of different nations;
  2.   know about the origins of CCM,  realize the important role that CCM plays in the management of international companies;
  3. be familiar with the main work-related cultural characteristics of some major economies located in different parts of the world;
  4.  be familiar with broad CCM strategies that multinational companies (MNCs) may adopt and their respective advantages and disadvantages, understand the ways in which subsidiaries may influence an MNC’s CCM policies in host countries and elsewhere within the company;
  5. be familiar with main theoretical models and practical issues involved in foreign  assignments, be able to examine expatriation from both parent company’s and foreign subsidiary’s perspectives; know about implications of foreign assignment for expatriated staff and their families while in foreign countries and once they are back home;
  6.  conduct the study project,   use the knowledge in case-studying, the knowing of the features of CCM in the current management.