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Community service
by Admin User - Monday, 14 September 2020, 4:08 PM
 

31 August 2020


 
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ACE-2020
by Admin User - Monday, 14 September 2020, 2:43 PM
 

International conference in Paris, 2020


 
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ACE-SI-2019
by Admin User - Monday, 14 September 2020, 2:42 PM
 

International conference in Prague, 2019

 


 

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At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key research and self study terminologies and modern study techniques and methods.
  2. Demonstrate the understanding of the process of independent studying in the fields of International business.
  3. Demonstrate the understanding of process of preparation for research.
  4. Know how to get required data and how to work with data within a frame of research and independent study.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Demonstrate an ability to present results, findings and conclusions of own research

Many of us spend 8 to 14 hours a day with computer, working, resting, having fun, talking to friends and relatives, making purchases. According to the latest estimates, there are more than 40 million daily Internet users in Thailand, and 12-14 million Thais spend more than 8 hours a day on the networks! By the number of users, the Thai audience of Facebook is the second one after the English-language! Virtualization of life, virtual communication advantages stimulate business to follow the consumers, that is, to the on-line space, often developing fundamentally new technologies of communications, trade, payments, marketing. Course gives the definition of electronic marketing, Internet marketing as its most important part, the main challenges of marketing virtualization, the stages and prospects for the virtual space commercialization, the features of advertising campaign organizing in the Internet, telemarketing, and the monitoring of on-line marketing communications effectiveness.

The course purpose is to form students' theoretical and practical knowledge of various types of modern entrepreneurial activity in the Internet, mobile devices using in the field of electronic business; their familiarity to the basic Internet marketing technologies, possibilities of e-business tools using for small, medium and large businesses, the state and ordinary citizens; development of practical skills for the development and detailing of the stages of the commercial cycle, the evaluation of economic components for different types of activities at certain stages, the creation and use of E-Marketing systems.

 The objectives of the discipline:

- to form students' understanding of the Internet functioning, network services in the direction of "e-business";

- to develop skills for solving specific practical problems in the field of E-Business;

- to develop practical skills in using theoretical information for analyzing the activities of organizations in the Internet and developing recommendations for commercial activities of organizations;

- mastering of theoretical bases of organization and functioning of e-marketing communications;

- to understand  the advantages and disadvantages of existing solutions for the e-business enterprises creation;

- to study methods for e-marketing campaigns assessing.

The study of the manner of exploitation of the earth’s resources and the limits set by physical environment is the proper scope of Economic Geography. It ‘deals with the produc­tive occupations and attempts to explain why certain regions are outstanding in the produc­tion and exportation of various articles and why others are significant in the importation and utilization of these things’.

In this study of interdependence of production, emphasis should be given upon the de­gree of human initiative and the nature of physical forces enacting to shape certain life-patterns. They should be studied not in isolation but as a comprehensive system of interaction between man and Nature.

However, it is not content only with the analysis of the present pattern of productive occupations, it also studies their dynamics, for global resources change not only in response to increasing knowledge, improved skills and techniques, but also, perhaps more importantly, in relation to changing socio-political objectives. Thus, Economic Geography is a much-embracing subject.

It not only aims at the understanding of different natural phenom­ena but also takes cognizance of racial traits and customs, advantages of an early start, avail­ability of capital and labour, accumulated technical knowledge and skilled management, sta­bility of governments, government aids or hindrances in the form of tariffs, subsidies or ur­banization schemes and so on.

Accounting is the financial information system that provides relevant information to those who manage or use economic resources or engage in other economic activity. Principles of Accounts 2 is a course of study that provides an introduction to the principles and techniques that accountants employ in measuring, processing, evaluating and communicating information about the financial performance and position of a business.

This course in Principles of Accounts 2 helps students to develop an understanding of a range of theoretical and practical techniques used in accounting. It helps to develop skills that should enable them to participate more effectively and responsibly in today’s business environment, to improve the management of personal financial activities, such as, budgeting, savings and investment. In addition, this course prepares students for post-secondary and professional studies in accounting.

Preparation for International Business Cooperative education includes working integrated with learning in International Business areas; getting of real work experience; working in local or in international business environment, companies, private or government sectors in Thailand or South East Asia (or other countries) with completion of final report. 

Accounting is the financial information system that provides relevant information to those who manage or use economic resources or engage in other economic activity. Principles of Accounts is a course of study that provides an introduction to the principles and techniques that accountants employ in measuring, processing, evaluating and communicating information about the financial performance and position of a business. This course in Principles of Accounts helps students to develop an understanding of a range of theoretical and practical techniques used in accounting. It helps to develop skills that should enable them to participate more effectively and responsibly in today’s business environment, to improve the management of personal financial activities, such as, budgeting, savings and investment. In addition, this course prepares students for post-secondary and professional studies in accounting.

  1. Course description

The primary objective of this course is that of an integrating experience for the students. All areas of international business management curriculum will be brought to play on the problems encountered. The approach will be case study analysis.

 2.  Course Aims

At the end of this course, the student will possess a cognitive domain, psychomotor domain, and affective domain in the following areas of performance:

  1.  Identify, list, define key seminar terminologies and modern management techniques.
  2. Demonstrate the understanding of the process of seminar.
  3. Demonstrate the understanding of the role of the master of ceremony.
  4. Know how to create various effective advertisements for seminar.
  5. Demonstrate an ability to collect feedback and interpret the results.
  6. Know the communication process between guest speakers and audience.

Taxation including accounting procedures dealing with taxation in compliance with the Revenue Code of Thailand, the present Thai system and methods of tax assessment and collection as well tax computation for individuals and different business set-ups. Tax measures in other countries: capital gains taxes, investment tax credits and Value added tax (VAT).

 

Taxation is one of the most important conditions of Thailand’s economic system development, of its investment attractiveness development and increasing. Otherwise taxation is a very important part and tool of effective social policy, which impact on the quality of social living is great and in the same time, on local and international business activity and intensity.

This course is designed to give a solid base of the principles of taxation and the taxation practices applied to business and individuals. It deals with topics such as gross income, deduction and losses, property transactions and paying periods and methods. Students are introduced to tax laws, results of tax research and its applications in business. 

This course is geared toward students with a basic understanding of the issues involved in taxation, tax planning and tax decisions making. Learners will have an opportunity to think about the fundamentals of taxation, about the modern tax system of Thailand (in comparison with national tax systems of foreign countries and international unions). They will be able to transfer their knowledge of finance market to the context of taxation, of business and social regimes of the modern country.  

Topics include the features of modern taxes, the structure of Thai taxes, the proper taxes in Thailand, Thailand’s national strategy in taxation, taxation’s development in the global scales. The case studies, actively using in the learning, are based on Thailand’s laws and official documents and forms, using in Thailand.

Rationale

 

 Organizational Behavior is a junior level management/general education diversity course. This course is required of all business majors. OB is the prerequisite for several of the management electives, including Human Resource Management, Interpersonal Relations, and Organizational Development.

 

Course description:

 

An analysis of human work behavior at the individual, interpersonal, team and organizational levels. Emphasis is on the development of interpersonal competencies to allow individuals to effectively work as managers or professionals in the rapidly changing, team-oriented, culturally diverse and technologically integrated global climate facing modern organizations. Includes topics such as personality and attitudes, perception and attribution, motivation, communication, work stress, group and team dynamics, leadership, decision making, quality, ethics, job and organization design, conflict management, organizational culture and politics, and organizational change. Varied classroom approaches include lectures, cases, team projects, presentations and other experiential training techniques.

 

Objectives:

 

Upon completion of this course, students will be able to complete the following key tasks:

1. To provide the student with a conceptual framework, based upon behavioral science research, for understanding human work behavior in the organizational setting.

2. To promote an awareness of, sensitivity to, and appreciation for the viewpoints of members of different sub-cultural groups within Thai society and across the globe, as they impact human behavior in the work setting.

3. To promote the development of the interpersonal competencies necessary for working effectively with members of the highly diverse Thai and global workforce, and thereby ensure the promotion of equity, opportunity, and justice for all members of the workforce.

4. To promote the development of responsible, professional behavior, both as an individual contributor and as a member of a team.

5. To heighten the student’s awareness of and planning for career alternatives in the future.

6. To promote the acceptance of personal as well as team responsibility for achievement. 

The globalization of the economy, with increased cross-border alliances, ventures and global relocations, as well as the advent of e-commerce, has brought about major changes in the field of international customer relations and intercultural diversity management. This has led to an increased appreciation by companies that managing cultural differences properly can be a key factor in getting things done effectively across borders. With increased contact of personnel and customers from diverse cultural backgrounds, there is a growing demand for businesses to understand and manage the diverse values, perceptions, business worldviews and behaviour of corporations, staff, and its customers. Intercultural communication and management is an interdisciplinary human resources field concerned with facilitating communication, management and effective interaction of personnel and customers across borders.

Many companies have made massive losses through the mismanagement of international projects. Such losses are even clearer when one considers that statistically over three quarters of international acquisitions and alliances fail due to cultural differences. While intercultural management is a "soft" issue difficult to quantify financially, given the potential losses that have been made in the past, it is immensely important for companies to consider cultural issues properly when dealing in any major international venture, alliance or other cross-border project.

Typically institutions should consider the services of intercultural management specialists (or business anthropologists) when:

-          Developing international markets

-          Considering investing in company premises or facilities in other location overseas

-          Dealing with customers in different parts of the world

-          Planning a global strategy

-          Developing international leadership

-          Merging or integrating with other companies across borders

-          Developing multi-cultural teams

-          Creating a global vision/mission for international integration

-          Implementing transnational management matrices

-          Dealing with cross-cultural conflict

-          Conducting major international negotiations

-          Implementing major cultural change

-          Implementing major Technology / Management Transfer projects

-          Managing international customer relation

-          Facilitating growth of new technology companies in global arena

 

On completion course, students will be able to:

  1. differentiate between cultural patterns and features of different nations;
  2.   know about the origins of CCM,  realize the important role that CCM plays in the management of international companies;
  3. be familiar with the main work-related cultural characteristics of some major economies located in different parts of the world;
  4.  be familiar with broad CCM strategies that multinational companies (MNCs) may adopt and their respective advantages and disadvantages, understand the ways in which subsidiaries may influence an MNC’s CCM policies in host countries and elsewhere within the company;
  5. be familiar with main theoretical models and practical issues involved in foreign  assignments, be able to examine expatriation from both parent company’s and foreign subsidiary’s perspectives; know about implications of foreign assignment for expatriated staff and their families while in foreign countries and once they are back home;
  6.  conduct the study project,   use the knowledge in case-studying, the knowing of the features of CCM in the current management.