This is the website of Miss Siripen Yiamjanya, full- time lecturer of Suan Sunandha Rajabhat University, International College, working in Tourism Management Program.
The paper "Heritage Interpretation: Analysis Study of Labor Heritage in the Case of Thai Labor Museum, Bangkok, Thailand" was presented in Academic Conference on Educational & SocialInnovations in Prague, Czech Republic, in December, 2019 and now can be found in Actual Economy: Local Solutions for Global Challenges, 400-412, in https://conferaces.com/index.php/journal/article/view/128
"The Study of Thai Self- Driving Tourists’ Motivation, Travel Planning Behavior and Spatial Factor Effect on Planning Behavior and Experience for Tourism Logistics Development : A Case Study of the Northern Thailand Routes" was published in Sripatum Chonburi Journal (TCI journal), Vol. 15 No. 4 (2019): April-June.
The paper "Endogenous and Exogenous Factors for e-Marketing Technology and Innovation in Homestay Establishments: A Case Study of Samut Songkhram Province, Thailand" can be found in Journal of Economics, Business and Management.
The paper "Marketing Factors in Museum Economy: A Case Study of Saisuddha Nobhadol Museum, Bangkok, Thailand" was published in Actual Economy. The study aimed to explore the decision making and behaviour of Thai visitors in Saisuddha Nobhadol Museum, Suan Sunandha Rajabhat University; to investigate the museum marketing factors influencing visitors; to find out visitors’ opinions on museum development; and to compare differences in decision-making among the respondents by different demographic factors.
The study "Secondary and Fringe Towns along the Northern Thailand Route for Self- Drive Tourism: An Investigation of Tourists' Perceived Souvenir Qualities and Attributes Predicting Decision Making to Purchase" was conducted to investigate perceived qualities, expected qualifications of souvenirs and related pull attributes that predicted decision making to purchase, and satisfaction towards purchasing experience, utilizing the Thai self- drive tourism case study.
The fundamental of logistic concept in tourism management, role and applications in tourism transport management and travel needs from a generating to a destination region. Concepts and principles of supply chain management, linkage between the large tourism and the various transport systems, function of transport logistical operational system, insurance, laws and marketing of tourism logistics service.
The forces of change in developing information technology (IT) in tourism management, impacts in demand and supply, origins of technology utilization in tourism: CRS (Computerized Reservation Systems), GDS (global distribution systems), terms specification, basic principles, structure and system functioning. IT basic uses in functions and systems in tourism and hotel market. Practical included.
Tourism policy, national planning process, situation of Thailand tourism planning and development, SWOT analysis of the national tourism, development strategies, impacts, principles of sustainable development, roles and responsibilities of stakeholders such as government, industry, non- governmental organizations, and local communities, regional tourism plans developing and implementation. Case studies and field work required.
Definition, emergence and evolution, overview of environmental, socio- cultural, and economic tourism impacts, major concepts, issues and principles of sustainable tourism management, sustainable resource management, sustainable tourism operations, introduction to visitor management strategies of various types of attractions, alternative tourism, community- based tourism in local and regional context, and the paradox of sustainable tourism. Case studies and fieldwork included.
The elemental of logistic concept in Tourism Industry, basic concepts and the terminology used in the logistics field. Process of planning effective distribution and discuss methods of transportation and traffic management techniques. Examine the role of logistics in Tourism business. Principles of customer service, ways to plan and manage supply chains and even steps for arranging product transportation and distribution.
The definition of ASEAN Community, background of establishment, the Three Pillars, meaning and value of “One Vision, One Identity, One Community”, cultural and natural backgrounds of ASEAN countries, basic features of people living and habits, their traditions, religions and beliefs. Roles and importance of tourism in ASEAN’s economy, the main principles of inter- and intra-regional tourist flows forming and development in the regional economical, social, political and natural conditions.
Theories and concepts, demand and supply, analysis and evaluation of current situations of travel businesses, external and internal environments in business establishment, principles of managing functions in tour operators and travel agencies, management structure, corporate business processes in the modern tourism management, a system of sales, service orientations and customer relationship.
Principles of tourism marketing, classical and tourism marketing, demands and supplies, tourism marketing mix, product concept and development, pricing strategies, distribution and promotion, market environment, SWOT and PEST analysis, segmentation, targeting and positioning, marketing tools in promoting products. Role of destination marketing organization. Case studies, statistics and tourism policy required.
