The fundamental of logistic concept in tourism management, role and applications in tourism transport management and travel needs from a generating to a destination region. Concepts and principles of supply chain management, linkage between the large tourism and the various transport systems, function of transport logistical operational system, insurance, laws and marketing of tourism logistics service.

The forces of change in developing information technology (IT) in tourism management, impacts in demand and supply, origins of technology utilization in tourism: CRS (Computerized Reservation Systems), GDS (global distribution systems), terms specification, basic principles, structure and system functioning. IT basic uses in functions and systems in tourism and hotel market. Practical included.

Tourism policy, national planning process, situation of Thailand tourism planning and development, SWOT analysis of the national tourism, development strategies, impacts, principles of sustainable development, roles and responsibilities of stakeholders such as government, industry, non- governmental organizations, and local communities, regional tourism plans developing and implementation. Case studies and field work required.

Definition, emergence and evolution, overview of environmental, socio- cultural, and economic tourism impacts, major concepts, issues and principles of sustainable tourism management, sustainable resource management, sustainable tourism operations, introduction to visitor management strategies of various types of attractions, alternative tourism, community- based tourism in local and regional context, and the paradox of sustainable tourism. Case studies and fieldwork included.

The elemental of logistic concept in Tourism Industry, basic concepts and the terminology used in the logistics field. Process of planning effective distribution and discuss methods of transportation and traffic management techniques. Examine the role of logistics in Tourism business. Principles of customer service, ways to plan and manage supply chains and even steps for arranging product transportation and distribution.

The definition of ASEAN Community, background of establishment, the Three Pillars, meaning and value of “One Vision, One Identity, One Community”, cultural and natural backgrounds of ASEAN countries, basic features of people living and habits, their traditions, religions and beliefs. Roles and importance of tourism in ASEAN’s economy, the main principles of inter- and intra-regional tourist flows forming and development in the regional economical, social, political and natural conditions.

Theories and concepts, demand and supply, analysis and evaluation of current situations of travel businesses, external and internal environments in business establishment, principles of managing functions in tour operators and travel agencies, management structure, corporate business processes in the modern tourism management, a system of sales, service orientations and customer relationship.

Principles of tourism marketing, classical and tourism marketing, demands and supplies, tourism marketing mix, product concept and development, pricing strategies, distribution and promotion, market environment, SWOT and PEST analysis, segmentation, targeting and positioning, marketing tools in promoting products. Role of destination marketing organization. Case studies, statistics and tourism policy required.