Definitions of consumers in hospitality industry, especially tourists, differences between consumers in hospitality industry and products, concepts and theories of consumer behavior, significance of studying consumer behavior, determinants, purchase decision-making process, motivations and experiences of consumers.
Evolution, development and impacts of sport tourism and recreation industry, sport event and recreation planning, management, structure and operation of sports organizations, managing sports and recreation facilities, sponsorship, understanding consumers, outstanding national sport games and events in ASEAN countries and of international level, and trends.
Definitions of community-based tourism, roles and importance of local community as a tourist destination, management principles of community- based tourism, participation of local people, public and private sectors in managing community- based tourism, building awareness, host community awareness programs developing, and tourism opportunities for local communities assessment and planning
Structure of tour operator business, related departments, destination survey for producing itinerary, selecting accommodation, transfers and transportation, managing meals and activities, controlling guides and training, promoting, costing and quotation, marketing, launching and operating the tour. Study examples of tariffs and pricing tables of tours and transfers. Practical included.
Cross cultural study in ASEAN tourism, communication of tourists from different cultural backgrounds, cultural awareness of individuals and in tourism workplaces in ASEAN countries, conflict management, dealing with complaints, types and characteristics of personalities and behaviour of demographics in each ASEAN countries, the Do’s and Don’ts etiquettes.
Current situation, definitions and main aspects of cultural tourism, the relation of creative economy concept and cultural tourism, benefits and impacts of the promotion of cultural tourism, main types of cultural tourism, culture-based tourist attractions, cultural tourists, conservation of cultural resources, management and marketing of cultural resources, the UNESCO World Heritage Inscription, and the cultural interpretation.