Market opportunity, customer analysis, market research and forecasting, marketing plans, market segmentation, targeting and positioning by using marketing mix; product, price, place, promotion.

Theories relating to the value of money and financial state, principles and methods of study concerning finance and mathematic relevant to financial activities and daily business transaction, suitable financial management in present day; household debts, various acts and contracts on electronic devices or easy application.

Principles, concepts and procedures of starting up and operating a small business, small business characteristics evaluation, and business plan.

Course Description      3(3-0-6)

Financial forecasting, planning and budgeting, risk and rates of returns, time value of money, valuation of bonds and stocks, capital structure, derivatives and issues in multinational financial management.