Many of us spend 8 to 14 hours a day with computer, working, resting, having fun, talking to friends and relatives, making purchases. According to the latest estimates, there are more than 40 million daily Internet users in Thailand, and 12-14 million Thais spend more than 8 hours a day on the networks! By the number of users, the Thai audience of Facebook is the second one after the English-language! Virtualization of life, virtual communication advantages stimulate business to follow the consumers, that is, to the on-line space, often developing fundamentally new technologies of communications, trade, payments, marketing. Course gives the definition of electronic marketing, Internet marketing as its most important part, the main challenges of marketing virtualization, the stages and prospects for the virtual space commercialization, the features of advertising campaign organizing in the Internet, telemarketing, and the monitoring of on-line marketing communications effectiveness.

The course purpose is to form students' theoretical and practical knowledge of various types of modern entrepreneurial activity in the Internet, mobile devices using in the field of electronic business; their familiarity to the basic Internet marketing technologies, possibilities of e-business tools using for small, medium and large businesses, the state and ordinary citizens; development of practical skills for the development and detailing of the stages of the commercial cycle, the evaluation of economic components for different types of activities at certain stages, the creation and use of E-Marketing systems.

 The objectives of the discipline:

- to form students' understanding of the Internet functioning, network services in the direction of "e-business";

- to develop skills for solving specific practical problems in the field of E-Business;

- to develop practical skills in using theoretical information for analyzing the activities of organizations in the Internet and developing recommendations for commercial activities of organizations;

- mastering of theoretical bases of organization and functioning of e-marketing communications;

- to understand  the advantages and disadvantages of existing solutions for the e-business enterprises creation;

- to study methods for e-marketing campaigns assessing.