Rationale

This course has a practical element, in which students plan and execute a live event. In order to prepare students for this live events scenario, it is important to bring in many of the key principles and concepts of events management in order to inform their choices and justify the decisions they are making in the 'real' world.

This course focuses on the planning stages of a live event, combining concepts and practical elements to inform operations processes. Post-event activities, such as collation of feedback, evaluation and consideration of legacy are also examined, as this is an important aspect of events management and should be included in any planning and operations module. The module is usually considered a level above the introductory stages in the educational process.

 

Objectives:

On successful completion of the module the student will be able to:

-       Demonstrate a knowledge of the issues and impacts of funding mechanisms, financial resources, budgeting and its application to events management;

-       Apply a knowledge of marketing and infrastructural requirements to an event;

-       Identify the appropriate legislation and regulations pertaining to the event industry, especially with regard to risk, health & safety, and its impact upon events management;

-       Implement events management principles in a practical scenario and show competence in the techniques employed;

-       Reflect upon their ability to operate in an individual and team based environment;

-       Evaluate individual and team performance in running the event;

-       Collect and evaluate customer feedback in informing event success and any local legacies.