The paper "Marketing Factors in Museum Economy: A Case Study of Saisuddha Nobhadol Museum, Bangkok, Thailand" was published in Actual Economy. The study aimed to explore the decision making and behaviour of Thai visitors in Saisuddha Nobhadol Museum, Suan Sunandha Rajabhat University; to investigate the museum marketing factors influencing visitors; to find out visitors’ opinions on museum development; and to compare differences in decision-making among the respondents by different demographic factors.
